Accelerating Sales Growth for Maritime & Terminal Software

Roy de Haan is the founder of LSZ Consultancy, bringing more than 15 years of experience in sales and business development within the maritime and terminal industry. His mission is simple: to help software companies accelerate growth by turning commercial strategy into tangible results.

Before founding LSZ Consultancy, Roy held commercial roles at APM Terminals, Hutchison Ports, and NAVIS. These experiences shaped his expertise in both the terminal and maritime software landscape and laid the foundation for his extensive network. Today, this network extends across shipowners, ship managers, and charterers, as well as terminal operators — enabling LSZ clients to access the right decision-makers quickly.

With a proven track record supporting start-ups, scale-ups, and established firms such as NAPA, Grieg Connect, Cofano, DCSA, and Tideworks, Roy combines deep industry knowledge with a practical, hands-on approach. Rather than offering abstract advice, he focuses on dealmaking, building pipelines, and securing measurable outcomes.