services details
Go-to-Market & Market Positioning
We translate your technology into a message the industry understands, trusts, and is willing to act on — and we build the commercial foundation that allows your sales efforts to scale.
Winning in the terminals and ports industry requires more than a strong product. You need a clear story, a sharp position in the market, and a go-to-market approach that matches how terminals and port organisations actually make decisions.
That is exactly what LSZ Consultancy delivers.
We translate your technology into a message the industry understands, trusts, and is willing to act on — and we build the commercial foundation that allows your sales efforts to scale.
What This Service Includes
The industry doesn’t react to generic software messaging.
It responds to clarity, operational relevance, and proof.
We position your product in a way that resonates with:
- Terminal and port operations
- Harbour masters
- Planning teams
- IT, digitalisation & innovation leads
- Executive decision-makers
This is positioning built for credibility — and for traction.
A go-to-market strategy only works when it reflects how the industry actually buys.
We build a clear, practical GTM approach based on:
- How terminals and ports evaluate, compare, and purchase software
- Multi-stakeholder decision processes
- Timing, triggers, and buying windows
- Market sequencing (countries, clusters, terminals)
- Competitive differentiation
- Messaging that starts real commercial conversations
The result: a strategy you can execute immediately — one that creates momentum and moves deals forward.
We develop clear, industry-specific messaging that your team can use in outreach, calls, demos, and proposals — all grounded in the realities of terminals and ports.
Focused on:
- Operational efficiency
- Safety and compliance
- Vessel and cargo flow
- Resource and planning optimisation
- Digitalisation and process improvement
This is messaging designed to create interest, open conversations, and accelerate commercial progress.
To win in this industry, you need to know exactly where the opportunity is.
We deliver:
- Ideal Customer Profiles (ICP)
- Market segmentation
- High-priority target accounts
- Decision-maker mapping
- Early-adopter clusters
- Barriers and opportunities
This becomes the blueprint for focused, high-impact commercial execution.
With LSZ Consultancy, you don’t get a consultant —
you get a commercial driving force that sells your solution as if it were my own.
- Clear, credible market positioning
- Messaging that speaks the industry’s language
- A practical, executable GTM strategy
- A sharp ICP and market segmentation
- A defined target list with the right organisations and decision-makers
- And a commercial plan that accelerates every step of your sales efforts
